In the fast-paced world of precision agriculture, farmers need more than just equipment; they need a trusted partner. In Poland, that partner is Dynamic-Tech, a company known for its personalized approach, fast service, and commitment to making smart farming simple. As the general distributor for FJDynamics in Poland, Dynamic-Tech has played a pivotal role in transforming the Polish farming technology landscape.
Recently, we had the opportunity to sit down with Hubert from Dynamic-Tech and Łukasz from Agrobober at the Agroshow Bednary 2025 to discuss their fruitful journey with the FJD brand and what they see coming next for the agriculture industry. Their insight is a powerful endorsement of the FJDynamics philosophy: let the product speak for itself.
Meeting Dynamic-Tech
Dynamic-Tech is much more than just a company that sells equipment; they see themselves as a true partner focused on excellent service. Their main goal is to fully understand what each client needs. They offer expert advice to help farmers choose the perfect technology, and they provide fast, precise installation and servicing. Crucially, they also offer GPS training after the sale, making sure every farmer knows how to use the modern technology effectively.
The company is actually made up of two teams: Seedstars and Agrobober. We spoke to their representatives, Łukasz from Agrober and Hubert from Dynamic-Tech. Łukasz explained his team's role, saying, "We deal with the distribution, installation, and servicing of the full range of the FJDynamics brand." His team concentrates mainly on FJ products and direct sales.
Image credits: Dynamic-Tech website
Hubert introduced his side of the business in Dynamic-Tech, stating, "We have been in the precision agriculture market for over five years." Dynamic-Tech represents the FJDynamics brand across the entire Polish market. They have a full range of products, not just for farming, but also for gardening and mobile power solutions. They are proud to have a complete portfolio and receive very positive feedback from customers.
Together, their reach is wide. Łukasz mainly focuses on the Mazowieckie province and nearby areas, with the AT2 Max being their most popular product. Hubert's team, which started in the Kuyavian-Pomeranian province, covers a much larger region, even reaching as far as Slovakia. They made it clear that distance is not a problem for them, saying, "We have no problem driving to a distant location in Poland."
Image credits: Dynamic-Tech website
Taking a Leap of Faith
Bringing a completely new brand into a market full of competitors is always a big risk. We asked Hubert and Łukasz about the exact moment they decided to partner with FJDynamics, which was a company largely unknown to them at the time. Łukasz recalled that a representative named Schofield reached out to him to begin promoting the brand in Poland. Despite the uncertainty, they decided to take a chance on the new technology.
Looking back, Hubert confirms that the risk paid off completely. He explained that they are "very happy" they chose FJDynamics, noting that the brand has a dynamic team and outstanding specialists. Crucially for their business, the team is excellent at handling issues: "We do not wait months for solutions," he said. "Most often, the solution is made immediately, or within two weeks."
Łukasz's own journey with the brand actually started when he was looking for equipment for his own farm. He was searching online for a guidance system that wasn't overly expensive. His main priority was finding a device that offered a good quality-to-price ratio. He decided to buy the first FJDynamics set for testing and installed it on his own tractor and those of his friends.
After months of hard work using the system, he realized he had found a winner. "We noticed that this guidance system really works in our conditions, and as you can see, it has successfully met the needs of Polish farming." Łukasz stated. This personal success story quickly turned into a thriving business partnership based on a genuine belief in the product's performance.
Why Farmers Love FJDynamics
Łukasz explained that FJDynamics' success comes from how well the technology meets the everyday needs of the Polish farmer. Łukasz noted that their customers really appreciate that the guidance systems are very simple to use. Farmers don't need to spend hours figuring out complicated menus; they can focus on their work instead.
This ease of use starts with the screen itself. Łukasz pointed out that, "The menu is readable; we don't have a dense text menu, but a tile-based menu, just like on phones. For people who interact with touch-screen phones every day, even if they are older parents, they have no problem coping with these guidance systems."
Beyond the simple interface, FJDynamics builds trust through its reliable support. If a farmer hasn't used the guidance system for a while and forgets how to do something, the technicians from Dynamic-Tech are there to help right away. Łukasz said that customers are happy that they can get quick advice on what needs to be done, ensuring they can use the technology effectively and comfortably without delays.
This combination of a simple, effective product and excellent service is why the dealers are so committed. Hubert strongly confirmed their loyalty, stating, "If I didn't have confidence, I wouldn't be here." He emphasized that they have been promoting the FJDynamics brand in Poland from the very beginning, showing that their belief in the product is genuine and the main reason for their continued success.
Where the FJD Brand Excels
When asked about product promotion and market presence, Łukasz's answer was simple: "I think the FJDynamics brand is very well known in Poland. Every product that has good support, a good price-to-quality ratio, and good market feedback defends itself."
Hubert added that FJDynamics is several steps ahead of the competition: "As colleague Łukasz said, there is a multitude of different solutions, but the FJDynamics brand is many steps ahead compared to the competition. The interface itself is very simple to use, and that is the most important thing. It should be a solution that doesn't cause us difficulties—that is intuitive."
The Future: Focus on Service and Autonomy
When asked about marketing and what's next for the business, both Hubert and Łukasz immediately shifted their focus away from just sales numbers and onto service quality. Łukasz stressed that their main goal must be to keep the quality of service as high as possible. He believes this is the single most important action they can take, stating that great service must always go hand-in-hand with the amount of sales they make.
Hubert pointed out a specific technology that needs more attention: ISOBUS functionality. He explained that the FJD ISOBUS technology works well, allowing customers to easily connect and use their implements with the guidance system. He thinks they should put a bigger focus on showing farmers how well these ISOBUS solutions work, rather than just on general marketing efforts for the navigation systems.
Looking into the future, both of them agreed that farming is quickly moving toward full automation. They believe the next big steps will involve autonomous devices and robots. Łukasz noted, "It is indeed noticeable that the number of medium-sized jobs in agriculture is decreasing, and this phase is getting longer. This is, I think, the right direction of development, which is the further development of solutions in the direction of autonomy and limiting the input of human labor in agriculture."
Hubert also mentioned that this shift is necessary because people are demanding healthy food grown without pesticides, leading to more ecological farms. He concluded that the robotization of agriculture is the future because it solves labor shortages and improves working conditions.