As 2025 comes to a close, we wanted to take a moment to look back—not at our numbers, but at the incredible people we met along the way. This year was about much more than just work; it was about the real human stories we built together. We've learned that technology only matters when it’s in your hands, helping you create something meaningful.

Just think of the journey we've shared: we visited over 100 countries across five continents. We will never forget the thousands of smiles, handshakes, and great talks we had with you. Whether we were with farmers in the fields, builders in the heart of the city, creators bringing new ideas to life, or lawn care managers in the golf courses, we saw your passion everywhere. No matter where we traveled, the best part was always meeting you.

The Real Magic: Your Hands, Your Stories

Stepping onto an exhibition floor is always exciting. You can feel the energy in the crowd, see the bright lights, and hear the hum of the machines. But the real magic didn't happen in the noise; it happened in the quiet moments in between.
It happened when a farmer, with hands that have worked the land for years, tried out one of our sprayers. You could see him focus, and then you saw that "aha!" moment on his face. That is exactly what we do in the agriculture industry. It wasn’t just about selling a tool; it was about helping a person solve a real problem and making their hard work a little easier.

It happened in the long talks that kept going long after the lights dimmed. We sat with partners, old and new, from every corner of the world—from steep vineyards in Italy to busy construction projects in Indonesia. We leaned over plans together, talking about the challenges you face every day.

We listened, we learned, and we felt so proud that you trusted us with your ideas. These weren't just business meetings; they were moments of true teamwork and respect. Every story you shared and every bit of advice you gave is now fueling our team, helping us build tools that truly serve you.

Unexpected Joy: Passing the Torch

This year, some of the most touching moments were the ones we never expected. It was the look of pure wonder on a child’s face as they walked up to our display that really stayed with us. They might have just been tagging along with a parent for the day, but suddenly, their eyes widened, and they were completely caught up in the magic of it all.

We remember watching a young boy who was tall enough to peek over the console. He reached out his small hand to try the sprayer simulator, moving it carefully to see what would happen. When he saw it work, his entire face lit up with a giant, joyful smile. It was a simple moment, but it felt like the most important thing in the room.

Then there was a little baby, tucked safely in her father's arms, staring at one of our auto-steering systems. She probably couldn't speak yet, but she gazed at the glowing display with such quiet curiosity. It was as if she could already sense that this technology would be a normal part of the world she grows up in.

We also met teenagers who crowded around our booth. They didn't just stand back and watch; they jumped right in, getting hands-on and asking smart, eager questions about how the software worked. Their energy was contagious, and their hunger to learn reminded us why we keep pushing for better ideas every day.

In those moments, we realized we weren't just showcasing tools for the present. We felt a deep sense of pride and a big responsibility to do things right. We were, in our own small way, planting seeds for the future. We were sparking a fire in the next generation of problem-solvers, engineers, farmers, and dreamers.

It’s amazing to think that one of those wide-eyed kids might grow up to design the next big invention that helps the whole world. Seeing that potential—and that pure, honest excitement for technology—was a gift we didn't expect. It is a gift we will carry in our hearts as we move into the new year.

Beyond the Booth: Building a Global Family

These stories are the best kind of proof we could ask for. They show that our work—and the hard work you do using our tools—is making a real difference in communities all over the world. It is incredibly moving to know that the effort we pour into our products is actually helping people work better, save resources, and live better lives.


As we look back, we realize that we aren't just building machines; we are building a better future together. Every conversation we had and every challenge we solved as a team reminded us that we are part of something much bigger than ourselves. We are so grateful to have you by our side as this family continues to grow, day by day and country by country.

Carrying the Warmth Forward

As we pack away our banners and look back at the thousands of miles we traveled this year, the memories that stick with us aren't just the big crowds or the flashy product launches—though those were definitely exciting! Instead, what we remember most are the small, real moments.


These connections are the real trophies of 2025. They are human, genuine, and deeply touching. They remind us every single day that behind every machine we build and every line of code we write, there are real people. You are the ones out there striving, creating, and building a better world, and we are just honored to be by your side while you do it.

Thank you so much for welcoming us into your cities, your businesses, and your lives. We are so grateful for the trust you place in us, the honest feedback you give us, and the passion you bring to your work. Thank you for letting us be a small part of your story. While the distance we traveled on the map is impressive, the friendships we made along the way are what truly fuel our hearts and keep us moving forward.

Goodbye 2025, Hello 2026